Trademark share
Trademark share is a company's share of registered and unregistered trade marks in a particular industry or market segment. It is a key metric and one of many useful tools, when appropriately used, to understand how well positioned a company is to gain some competitive advantage (e.g. more profit or revenue, better ROI on ad campaigns, defend or increase market share) within an industry or market segment.[1]
References
- ^ Inside Trademarks
- "Trademarks in Social Gaming - A Key Indicator of Success for Game Developers (Part I)" [1], Feb 28, 2010
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Trademark law
- Distinctiveness
- Dilution
- Generic trademark
- Passing off
- Concurrent use
- Priority right
- Coexistence agreement
- Confusing similarity
- Functionality doctrine
- Initial interest confusion
- Good faith doctrine
- Fair use
- Secondary liability
- Nominative use
- Disparagement
- Reputation parasitism
- Cybersquatting
- Parallel import
- Well-known trademark
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Non-standard | |
Non-conventional | |
Related |
- Category:Trademark law
- Case laws
- WP:MOS/Trademarks